Weber Shandwick launched the stunt on National Oreo Day and the story achieved nationwide impact appearing in People, USA Today, GMA, and on Youtube. No fly zones, FAA permits, NY and NJ Film Commissions, NYPD, NJPD, Coast Guard, an armada of boats (tugs, barges, picture boats, safety boats, and a floating video village) were all woven together into a complex production that overtook the Hudson River. House of Narrative director, Lucas McGowen, commissioned drone pilots for the Oreo drops, pilots for the cinema drones, and 4 terrestrial cameras. Through prototyping, iterating and testing, the drones achieved branding, flight ability, accuracy and flight height. They also needed to be able to carry and release actual Oreos. When PR powerhouse Weber Shandwick concepted the “Oreo Drone Dunk”, they reached out to Narrative as a production partner to fulfill the ambition of their idea.ĭrones were the star of stunt and needed to look like Oreos with custom fabrications, while still being able to fly. We executed the idea based on Weber Shandwick’s idea to use cinematic drone technology to bring the Oreo Drone Dunk challenge to life by dropping Oreos into cups of milk from the height of the Statue of Liberty. You take it to new heights figuratively and literally, and execute a stunt that’s impossible to ignore. "That's how I want people to leave the Oscars: feeling like we are a little bit closer as a human race and as a community of movie lovers.How do you elevate the classic Oreo Dunk Challenge in order to draw attention to this iconic American brand? Do it in a way that feels inclusive, and do it in a way that brings folks together and does not separates them. If we do our jobs right, we will be able to elevate diverse voices, folks that maybe you don't normally see on that platform, but do it in a way that's entertaining. "First of all, I want to have an enjoyable time. Packer said Oscar-watchers can expect a night full of entertainment on March 27, but he also has a special goal in mind. It shows you the discrepancy because people tend to believe and be affected and feel the power of something that is tangible." "Then you look at a situation like Breonna Taylor, where there was not a video. There were visual images that people could align with the story that they were told - that's the power of it," he said. a Super Bowl rematch between the Green Bay Packers and the New Orleans Saints. We think about the fact that these were cases that were brought to the forefront because there were videos. Wave height over 14 metres (46 ft) Green Bay surf forecast by month. "When we think about the summer of 2020, we think about George Floyd. Not unlike their power in film, imagery and visuals also have the power to bring about social change, he said. See his full interview with On The Red Carpet in the video player above. 'If they can do it, I can do it," Packer said. "There are young kids that will see that we're the producers of the Oscars and say, 'I can do that. Packer said he wants his involvement with the Oscars to have an impact on young watchers, as he made history this year as part of the award show's first all-Black producing team. LOS ANGELES - Oscars producers are responsible for capturing the prestige of the ceremony and delivering a moving event, and Will Packer doesn't take this opportunity lightly. Oscars show producer Will Packer told On The Red Carpet he wants to entertain audiences and elevate diverse voices at this year's ceremony.
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